

BPMN can cover this wide range of usage to allow the diverse audience of the Diagram to be able to easily understand the process. The block diagram example "Porter's five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.BPMN is used in business groups with a wide variety of targeted audiences. The other elements are the value chain and the generic strategies." This five forces analysis, is just one part of the complete Porter strategic models. Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average. A clear example of this is the airline industry. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability.

A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. Three of Porter's five forces refer to competition from external sources. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. Attractiveness in this context refers to the overall industry profitability. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. "Porter five forces analysis is a framework for industry analysis and business strategy development.
